JUNE 2025

As our work with the University of Southampton Business School reaches its conclusion, we reflect on the impact of our review into the brand and marketing positioning for this ambitious school which is based in a stunning new building on the University’s Borewood Campus.

Our consultation and narrative development model recommended a new brand name for the School (moving from SBS to USBS) and a distinctive visual identity, recognising the discrete market in which global business schools operate and maximising the opportunity to develop a new USBS brand that is aligned to the University’s wider global renown in research and teaching across STEM fields. Watch this space!