Review and audit, stakeholder research and consultation, narrative & messaging development, brand hierarchy & strategy, competitor benchmarking and market testing

Strategic marketing

Development & review of audiences and objectives, marketing/recruitment/customer strategies and campaigns, performance reviews, market research & analytics, evaluation frameworks


Internal and external communications strategies, communications review and audit, audience engagement (incl. workshops & events), content strategy, survey & consultations


Stakeholder mapping, stakeholder engagement strategy, PR strategy, national and international media engagement, media and spokesperson training, policy and government relations, fundraising narrative

Our team is available to design and lead executive team or broader staff workshops and presentations, or to present at Board or stakeholder meetings and events.

Audit, benchmarking and peer-review services are available across all marketing and communications disciplines, and are undertaken with sensitive professionalism and discretion.

“Harper Adams University commissioned Brand and Reputation to scope an uplift in the University’s student recruitment and marketing activities. The team is highly credible and experienced and engaged well with a cross section of internal stakeholders, from representatives of the student recruitment team to Members of the Board of Governors. Without doubt, their work helped build a better understanding of both the challenges and opportunities presented by student recruitment and helped create a sense of shared ownership for the work and success of the team. Brand and Reputation provides the sector with a distinctive service and good value for money.” [Chief Global Impact Officer, Harper Adams University]

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